Vacaciones por M+
Movistar Plus+ had a pop up channel operating during the winter and summer school holidays.
The programming was dedicated to the whole family with the latest cinema releases, animated and comedy films, and some of the best films from the 80s and 90s.
The identity, conceptualization, copywriting and design of all the motion graphics works were made by us.
Christmas edition
Vacaciones por M+
El cine familiar más fun, fun, fun
The channel winter edition was a great way to have fun in family during Christmas time. That's why the concept we decided on was "El cine familiar más fun, fun, fun" (The funniest family cinema) which is a play on words between a famous Spanish Christmas carol ("Veinticinco de diciembre, fum, fum, fum") and the English word "fun".
Applications
Watching this channel at home was one of the most fun things children could do with their family at Christmas. This was represented with a house fill with details of some of the most famous movies.
Promo
We continue the same play on words used in the headline as the main thread of the promo.
Putting together a little of "ho, ho, ho",
with a little of "ha, ha, ha",
and another one of "wow, wow, wow",
this holiday season is going to be very "fun, fun, fun".
with a little of "ha, ha, ha",
and another one of "wow, wow, wow",
this holiday season is going to be very "fun, fun, fun".
Because we are launching a new channel with a ton of movies that your whole family, your neighbor's family, and ultimately everyone will like: children, adults, pets...And you can see it at any time of the day.
Bumper
Short pieces
We made a short promo by each movie category (christmas, sagas, 80´s, comedy and fantastic).
Here you can see a couple of examples.
Summer edition
Vacaciones por M+
Cine familiar para un verano de grandes stories
The summer edition of the channel continued with the same idea of spending fun time at home during the holidays, represented by some movie characters enjoying in a vacation villa.
The headline talks about all the great summer stories you could live with this channel, as a similitude with the social networks stories. ("Family cinema for a summer of great stories")
Applications
Promo
"In summer we share great stories, travel to incredible places, live amazing adventures and make new friends (even of four legs). Now you can have big momments like these with the movies of our new channel."
Bumper
Combo
This promo shows the programmation dedicated of each day of the week.
