tracks is a forward-thinking real estate company dedicated to revolutionizing the property buying and selling experience. Grounded in principles of transparency, professionalism, and efficiency, tracks aims to redefine industry standards and emerge as a trusted partner for individuals and families seeking their ideal homes or investment properties. This branding project seeks to develop a visual identity that embodies these core values while appealing to the target audience.
Brand Values:
Transparency: Openness and honesty in all interactions with clients.
Professionalism: Expertise, reliability, and integrity in every aspect of service.
Efficiency: Streamlined processes to enhance the client experience and achieve results promptly.
Targeted to individuals and families seeking their dream homes or investment properties. This audience values professionalism, reliability, and a hassle-free experience when navigating the real estate market.
![Mood board of real state company.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5a8064193039235.65e5ab2b55585.jpg)
![Logo design of tracks, a real state company.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0440e9193039235.65e5ab2b4bb68.jpg)
![Logo concept and construction.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/75e8cc193039235.65e5ab2b4aa46.jpg)
![Color palette.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b61638193039235.65e5ab2b5263a.jpg)
![Font family used in branding.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c2dbcd193039235.65e5ab2b4cc8f.jpg)
![Logo variations.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07cbff193039235.65e5ab2b462f4.jpg)
![Business card design with mockup.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b258d6193039235.65e5ab2b57690.jpg)
![Bill board with mockup.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5ed720193039235.65e5ab2b584c4.jpg)
![Letter head, envelop, and business card.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/175a98193039235.65e5ab2b49cd4.jpg)
![Letterhead.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/985102193039235.65e5ab2b470ad.jpg)
![This is identity card for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1197c193039235.65e6a8042faf2.jpg)
![Social media post design for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82407b193039235.65e5ab2b54408.jpg)
![social media design for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d59168193039235.65e5ab2b4f9bd.jpg)
![Bill board design for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c403d193039235.65e5ab2b56644.jpg)
![app icon design for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a06c3e193039235.65e5ab2b48ba3.jpg)
![Real state bill board design.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1d40d2193039235.65e5ab2b4ea11.jpg)
![Mockup for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5466e2193039235.65e5ab2b4da63.jpg)
![Umbrella mockup for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/70a091193039235.65e5ab2b5191c.jpg)
![Bill board design for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9a7863193039235.65e5ab2b533b7.jpg)
![3 flags design with mockup for tracks.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/befb57193039235.65e5ab2b5096b.jpg)
![Logo mark of tracks, a real state company.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/62e06e193039235.65e5ab2b47da1.jpg)
Branding Head: Raja Karmani
Brand Direction: Raja Karmani
Logo Concept & Refining: Moomina Malik & Raja Karmani
Logo Vectorization: Zunaira Khalid
Stationary Designs: Raja, Zunaira, Maryem
Digital Assets & Social Media: Raja & Moomina
Final Lookup: Raja Karmani
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For Inquiries: contact.rajakarmani@gmail.com