BACKGROUND
Il Ciottolo is not just a fast food, it is a place to meet and chat with young people who have fun and choose it as if it were almost a ritual.
Today it has become an icon of Neapolitan nightlife, a place where tradition and innovation meet to create a timeless gastronomic experience.
LOGO
The logo was created starting from a fundamental concept inspired by the name of the brand itself. The term "pebble" or, better yet, "pebble", suggests something round and nice, immediately evoking the idea of tasty and satisfying food.
This not only communicates the friendly nature of the brand, but also conveys a feeling of belonging satisfaction and fullness.
PICTOGRAM
The design of the graphic sign has been carefully thought out to convey a blend of
sensations: trust, gluttony and happiness. These key concepts guided every phase of its development.
The "mascot" could be interpreted as an incarnation of the classic Neapolitan child, known for his cheerfulness and his love of good food.
sensations: trust, gluttony and happiness. These key concepts guided every phase of its development.
The "mascot" could be interpreted as an incarnation of the classic Neapolitan child, known for his cheerfulness and his love of good food.
Cheeks: Their soft and inviting shape suggests a warm and friendly environment, which promotes a sense of community and belonging. The cheeks represent the kindness and friendliness of the brand, inviting the audience to feel comfortable and welcome.
Eyes: They are designed to capture attention and put anyone who looks at them in a good mood. The eyes reflect the joy and vitality of the brand, conveying a message of optimism and happiness.
Language: Its presence evokes the gluttony and pleasure associated with the products or services offered by the brand. The tongue represents the indulgent and delicious side of the brand, inviting the audience to try and enjoy the experiences on offer.
COMMUNICATION STRATEGY
Personal storytelling: when narration is associated with personal branding, and is used to highlight one's history and professional path.
Corporate storytelling: where the brand tells the values that characterize it and that drive its actions.
COMMUNICATION
Through its language, the brand travels effortlessly between sayings and expressions
Neapolitan, transmitting the warmth and authenticity of this vibrant culture. But it doesn't stop there. Aware of its cultural position, it has developed an international language that speaks to everyone, regardless of origin.
Neapolitan, transmitting the warmth and authenticity of this vibrant culture. But it doesn't stop there. Aware of its cultural position, it has developed an international language that speaks to everyone, regardless of origin.
This inclusive approach shows itself
through translations into Italian and linguistic incursions into English, offering each visitor a familiar and comfortable point of reference.
through translations into Italian and linguistic incursions into English, offering each visitor a familiar and comfortable point of reference.
Il Ciottolo wants every individual to feel part of something special, an experience that reminds us how wonderful it is to feel at home, anywhere in the world.
