ALESSANDRO ROASIO ©
Festival di Sanremo 2025
Proposal for Logo Design and Key Arts
CLIENT
The Italian Sanremo Festival is a prestigous music competition in Italy, which in recent years has been used again to find the Italian participant for the Eurovision Song Contest. The Sanremo Music Festival is such a big media event that many TV and radio programs move their headquarters temporarily to Sanremo to be able to broadcast live from the festival. Not to mention that commercials begin to bombard the small screen, while press conferences contribute to build up the excitement.
THE INSIGHT
Sanremo is known as the "City of Flowers" due to its mild and favorable climate that encourages the growth of a wide variety of plants and flowers. Its geographical location on the coast of Liguria, Italy, gives it a Mediterranean climate with mild winters and warm summers. Since the late 19th century, Sanremo has become a prestigious tourist destination, attracting visitors with the beauty of its landscape and the richness of its flora. The temperate climate has allowed the development of gardens, parks, and flower cultivations, making the city renowned for its variety of blooming plants throughout the year.
CHALLANGE
Capturing the essence of Sanremo's vibrant spirit, intertwining with the magic of the festival. The lively hues inspired by the breathtaking flowers of this riviera come to life, manifesting dynamic digital blooms. These flowers have the power to imbue the Ariston stage with a kaleidoscope of colors, transforming it into a spectacle like never seen before.
