![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/53e149191303387.65c99d944a68f.jpg)
ISLAND MUSIC
STICKER BOMB THE STRADIVARIUS AND PLAY LIKE NO ONE IS LISTENING
We partnered on brand identity and web design and development.
![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/086e97191303387.65c9977cd0073.png)
![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f0bde191303387.65c99d9449a5b.jpg)
Challenge
Revamping a historic music shop for the digital age, while keeping it a welcoming stage for everyone - from 'Baa, Baa, Black Sheep' to Black Sabbath - that was our challenge. We aimed to strike a chord with all, blending tradition with innovation, and creating a symphony that celebrates Jersey's rich musical heritage.
![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/98022b191303387.65c9977cce00c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/42d408191303387.65c99d93b95af.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/587371191303387.65c99d93b8af9.jpg)
THE STRATEGY
The core belief that guided our brand strategy was that in the world of music, every rockstar was once a beginner. Our strategy was to build an inviting, inclusive space that celebrates the journey of learning and the joy of music with a little bit of defiance. We aimed to transform the shop from a mere store into a vibrant community hub, where every strum, every note, and every beat is a testament to the universal language of music. Because here, everyone deserves to be heard.
![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9845e8191303387.65c9977cd6a4b.jpg)
![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/79605e191303387.65c9977cd4a36.jpg)
![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f5c5a191303387.65c9977cd5979.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/27c91a191303387.65ca77fa1b5ff.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/9c7c18191303387.65ca77fa1c2e1.jpg)
THE SOLUTION
In crafting the brand identity, we danced with the dualities of tradition and defiance. We paid homage to history, drawing inspiration from vintage typography and old-school lockups. We infused the brand with a rebellious spirit to reflect Paul's personal passion for music. We introduced a grungy, texture-filled aesthetic and grainy black and white photography. The result was a brand identity that harmonised the nostalgic charm of a bygone era with the raw energy of youth.
![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8988d8191303387.65c9977ccb258.jpg)
![graphic design branding music grunge Identity Design typography Retro ILLUSTRATION Photography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16289d191303387.65c9977ccc2d9.jpg)