BRAND REFRESH
Residentas
Branding . Packaging . Illustration . Conceptualization
Branding . Packaging . Illustration . Conceptualization
We redesigned the labels of Ron Residentas and captured the spirit of courage and perseverance that defines Paraguay, inspired by the story of resilient women. Their struggle and strength, crucial to overcome challenges, are reflected in each element chosen for this redesign.
We highlight the Phrygian Cap as an icon of freedom and the Standard as a symbol of national honor. The Laurel Leaves, representing victory and glory achieved with bravery, join the Pitogüé Bird, symbol of hope and renewal, to illustrate the resilience of the Residents.
Thus, every aspect of the design emphasizes the courage and commitment of these women including the Golden Book as a metaphor for ancestral knowledge and the use of laurels that evoke triumph and dignity, these being elements in the design that represent the unwavering spirit of these national heroines.
