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ABOUT THE BRAND
Dreamy Indulgence Chocolatier is a chocolate brand that celebrates the unique flavours, culture, and heritage of Africa. It is born out of a love for the diverse palate of Africa. Each chocolate tells a story of the rich heritage and craftsmanship that goes into its creation, making it more than just a treat—it's an experience. We want to capture the rich and multiple flavours of Africa in every bite. Our chocolates are crafted with passion and precision, offering a dreamy escape into the world of indulgence. "We aim to position ourselves as a unique and desirable chocolate brand that not only delivers exquisite flavours but also contributes positively to the community and environment."
THE CHALLENGE
Create a brand that emphasises a comforting and indulgent experience,
while distinguishing itself from mass-market chocolates using rich,
warm colours reflecting the diverse landscapes of Africa.
THE LOGO RATIONALE
I created a logo that embodies the word 'comfort'.
Clouds are usually associated with rest, dreams, relaxation and comfort.
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![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d45189189862987.65b192b7cc752.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8395ef189862987.65b192b7d01e4.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76872b189862987.65b192b7d1d22.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3ff70d189862987.65b192b7c71c0.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19ce07189862987.65b192b7cb9d7.jpg)
The goal was to create an attractive packaging that is inspired by nature and conveys the uniqueness of the product.
3 custom paintings were designed to represent nature in Africa,
but most importantly tie into the product range.
Cotton candy flavoured white chocolate:
Cotton candy flavoured white chocolate:
Pink fluffy leaves and cream coloured fluffy clouds.
Sea salt and dark chocolate:
Sea salt and dark chocolate:
Dark brown mountains and the open sea.
Lime salt and milk chocolate:
Lime salt and milk chocolate:
Green leaves, brown rocks and a saltwater stream.
For extra pizzazz, a strip of hand drawn illustrations were added to the packaging.
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![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/49270d189862987.65b192b7d4095.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f68386189862987.65b192b7cac2b.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acbab5189862987.65b192b7d35b0.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/59b512189862987.65b192b7c9f03.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5ae5a3189862987.65b192b7d11c1.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/74296d189862987.65b192b7cf211.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6a6b37189862987.65b192b7ce185.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9f7064189862987.65b192b7c7f41.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd2d25189862987.65b192b7c8e16.jpg)
![Logo Design visual identity Packaging packaging design Mockup adobe illustrator Graphic Designer Brand Design logo digitalpainting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4aa0f3189862987.65b192b7cd208.jpg)
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