At the end of August 2023, the Schaumbad - Freies Atelierhaus Graz transformed itself into a special kind of utopian resort and celebrated the first Grazer Impro Fest. For nine days, inter/national artists and collectives will check in with all other experimenters to improvise together. All inclusive, of course: there will be singing and tuning, building instruments and making music, cooking and networking, performing and searching for the theoretical and structural conditions for the perfect improv-flow. An offer for body, mind and soul, in the middle of the post-industrial natural wasteland: and it's all just improvised.
We got asked to develop an identity and poster design that reflects the unique nature of the fest and still has the grounded base for the informativ part of the applications. A mixture of two typefaces, Founder Grotesk and Pilowlava, creates a very memorable typographic language and is a metaphor to improvisation. Derived from the Pilowlava typeface we also created an colorful keyvisual that reflects the diversity and playfulness of the fest.
The graphic system got applied to posters, flyers and various analog and digital applications.
Art Direction + Graphic Design
Lukas Diemling
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Art Direction + Graphic Design
Lukas Diemling
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