On a conceptual journey about coffee, my exploration led me to an intriguing question: what makes coffee so captivating? This inquiry led me to an unexpected revelation: coffee competes directly with alcohol as a social beverage. From this perspective, an important insight emerged: over time, the "don't drink and drive" message has become decontextualized. The root of the problem is not simply drinking liquids, but specifically alcohol.
After this realization, the idea is to narrate with tangible evidence that it is possible to enjoy coffee and drive safely. It became a unique story that could only be told through the Starbucks drive-thru, proving with thousands of photos taken on social media every second showing people enjoying coffee on the road. This inspiration led me to do Starbucks outdoor graphics with the concept "Drink and drive," incorporating real images taken by real people. A visual statement that defies convention and highlights that while we enjoy the coffee experience, we do not compromise our responsibility behind the wheel.
Disclaimer: The content presented in this campaign serves purely as a conceptual example and is not intended for commercial purposes. All images showcased are used for illustrative purposes only, visually representing the envisioned idea. This presentation does not constitute commercial work for the brand mentioned. Any resemblance to real persons, living or dead, or actual events is purely coincidental. The primary goal of this campaign is to offer a creative perspective and spark ideas, and it should not be misconstrued as an official or endorsed project by the brand. The use of the brand's name is solely to illustrate the concept and does not imply any formal association or partnership. Viewer discretion is advised; this content cannot be replicated or distributed without proper authorization.
