In the creation of Cosmos' plant-based milk packaging, the first thought was to redefine not only how the product looks but also how it feels. A crucial element of this design journey was the decision to embrace authenticity and transparency in a bold and unique way.
This was achieved by capturing the essence of the ingredients by photographing the crushed oats, cashews, and almonds that form the heart of the plant-based milk. These images are not just visuals, they are a testament to the genuine, unprocessed nature of the product.
By featuring these images prominently on the front of the packaging, consumers can connect with the very essence of Cosmos. When you look at a carton of Cosmos, you see what's inside—a rich tapestry of textures, flavors, and nourishment.
