Black Friday 2023 Campaign
For the 2023 Black Friday Campaign, our aim was to engage our two very different target audiences with providing creative content enriched with the holiday spirit for Black Friday. Our campaign, released over a series of 4 days, had e-mails and social media posts devoted to each particular day. Additionally, we created Homepage Banners and Pop-up advertisements. With a specialized branding palette for the holiday, my task was uniquely visualize each day.
Day 1: Black Friday
Day 2: Small Business Saturday
Day 3: Last 24 hours
Day 4: Cyber Monday (extended sale)
Social Media Posts
Primary videos for social media marketing. All ads were created in various ratios
Emails
Homepage Banners
Desktop Design
Mobile Design
Pop Up Advertisements
