Squash Delight is a fictional brand of sparkling water with a lemon flavor that aims to captivate consumers with a refreshing and lively experience. Targeted at those seeking a zestful and invigorating beverage, Squash Delight embodies the essence of effervescence and natural citrus goodness.
The design concept revolves around a vibrant and modern aesthetic, incorporating playful elements that resonate with the effervescence of sparkling water. The lemon flavor is visually communicated through lively graphics and illustrations, creating an appealing narrative that highlights the crisp and revitalizing attributes of Squash Delight.
The color palette features refreshing hues, predominantly lemony yellows and crisp whites, evoking a sense of purity and freshness. The packaging design is crafted to be dynamic and engaging, employing contemporary design principles to attract a youthful audience while maintaining a connection to the natural and invigorating qualities of sparkling water.
