Brand:
EDG3 LABS
EDG3 LABS
Task:
The task at hand was to create a cohesive and abstract brand identity for EDG3 LABS, a forward-thinking tech crypto company. The primary objective was to establish a visual language that reflects the company's core values of interoperability, innovation, and seamless integration across various blockchains.
The task at hand was to create a cohesive and abstract brand identity for EDG3 LABS, a forward-thinking tech crypto company. The primary objective was to establish a visual language that reflects the company's core values of interoperability, innovation, and seamless integration across various blockchains.
Analysis:
In the analysis phase, we delved deep into the world of blockchain technology and the intricate web of connections that EDG3 LABS aims to facilitate. The abstract nature of the brand required a careful study of modern design trends, especially those prevalent in the crypto and tech industries. We identified key elements such as connectivity, versatility, and a sense of cutting-edge innovation as focal points for the visual identity.
In the analysis phase, we delved deep into the world of blockchain technology and the intricate web of connections that EDG3 LABS aims to facilitate. The abstract nature of the brand required a careful study of modern design trends, especially those prevalent in the crypto and tech industries. We identified key elements such as connectivity, versatility, and a sense of cutting-edge innovation as focal points for the visual identity.
The name EDG3 LABS embodies multiple layers of meaning. 'EDG3' signifies the cutting-edge nature of the technology, representing the brand's commitment to pushing boundaries and being at the forefront of innovation. The use of '3' in place of 'E' emphasizes a tech-forward approach, while 'LABS' implies experimentation, development, and a space for constant innovation—a playground where new ideas and solutions are created to bridge the gaps between blockchains.
Decision:
The decision-making process involved choosing the square as the foundational element for the logo. The square, a symbol of stability and structure, was an ideal representation of the robust foundation that EDG3 LABS provides for developers and users in the blockchain ecosystem. The use of three interconnected squares not only mirrored the trinity in the brand's name but also visually conveyed the interconnectivity and harmony facilitated by the protocol across different blockchain environments.
The decision-making process involved choosing the square as the foundational element for the logo. The square, a symbol of stability and structure, was an ideal representation of the robust foundation that EDG3 LABS provides for developers and users in the blockchain ecosystem. The use of three interconnected squares not only mirrored the trinity in the brand's name but also visually conveyed the interconnectivity and harmony facilitated by the protocol across different blockchain environments.
The Result:
The result is a visually compelling and abstract logo that encapsulates the brand's essence. The square shape, intertwined with intricate designs or patterns, symbolizes the interconnectedness and complexity of blockchain networks. Its clean lines and minimalist approach reflect EDG3 LABS' commitment to simplicity and user-friendly experiences, despite the underlying complexity of blockchain technology.
The result is a visually compelling and abstract logo that encapsulates the brand's essence. The square shape, intertwined with intricate designs or patterns, symbolizes the interconnectedness and complexity of blockchain networks. Its clean lines and minimalist approach reflect EDG3 LABS' commitment to simplicity and user-friendly experiences, despite the underlying complexity of blockchain technology.
