In this video is the presentation of the Brand Style Guide Playbook based on the personality and values of the brand.
The Las Vegas Enforcers is focused on bringing community-driven events, sparking the passion of its fans, and building an inclusive environment with commitment to the brand's story and mission.
After analyzing and testing 30 different logo design sketches, the brand's personality and values is what solidified the final chosen design.
The Las Vegas Enforcers is a dynamic hockey organization that is building and growing in the light of its community while developing a sense of affiliation for its target audience and beyond.
The approach to the brand assets was made with consistency in each detail and use of the team's impressive color palette. The message staying true to the overall brand story.
