热麦麦品牌设计

HOT BREAD COFFEE BRAND DESIGN

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项目时间：2023年11月4日~11月21日

行业分类：烘培咖啡

项目背景：客户找到我是希望对原有的品牌形象做一个升级，经过交流和调研，客户想要的设计正好是我正在研究的方向——手写字体logo及其商业化应用。于是我们就围绕一个有温度的手写字风格方案展开设计，将店铺打造成一个社区的温馨角落，是路过行人的休息站，给忙碌的生活增添一抹温暖与柔软。

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Project time: November 4 - November 21, 2023

Industry category: Roasted coffee

Project background: The client came to me hoping to upgrade the original brand image. After communication and investigation, the design that the client wanted was exactly the direction that I was studying -- handwritten font logo and its commercial application. Therefore, we designed around a warm handwriting style scheme, turning the store into a warm corner of the community, a rest stop for passers-by, adding a touch of warmth and softness to busy life.