Campus.Bike
Campus.Bike is a startup that aims to launch the first entirely online platform dedicated to 360° cycling training. We worked closely with the Campus.Bike team to design the brand identity and the entire online experience. We wanted to structure a simple but at the same time dynamic language that exploited the shape of the circle as a basis to develop all the peculiar visual elements of the brand. Colors, shapes and typography take inspiration from the world of cycling to create a strong connection with it and allow target users to feel immediately involved within the campus.
Concept
As a one-of-a-kind, ever-evolving platform, we designed a dynamic identity based on the core figure of the circle, with each iteration representing the platform's categories and the world of cycling. A dynamic brand makes a sign like the circle simple and easily recognizable and strongly identifying.
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/59831b185257849.65b14dcda218d.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d3e27185257849.65b14dcd94868.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07e84a185257849.65b18518f3baa.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19e13d185257849.65b14dcda07e5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/79e344185257849.65b14dcb4c359.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/af6a63185257849.65b14dcb4b868.jpg)
Narrative
Campus.Bike is reliable, engaging, dynamic and highly professional. Whether you are an enthusiast or a novice in the world of cycling, you are now in the right place.
The narrative we have built places the brand as a welcoming, sharing place where you can learn new knowledge and be part of a vision that sees a more sustainable and green world.
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/295f79185257849.65b14dcd9fad1.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63d004185257849.65b14dcd99c56.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e14a00185257849.65b14dc9a58fc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/264d6e185257849.65b14dc9a6916.gif)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c83e10185257849.65b14dcd9e2fb.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce16dd185257849.65b14dcd916ff.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf8ffd185257849.65b14dcd96ac0.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc3f13185257849.65b392ea5c12f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b050c1185257849.65b14dc86ccbc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/078bdf185257849.65b14dc86d9cc.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57dd8c185257849.65b14dcd958c4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b71ea9185257849.65b14dcc0b2be.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/91a200185257849.65b14dcc0a59f.gif)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5b7d0185257849.65b1927481e02.gif)
UI/UX Design
We have designed a simple and minimal-looking interface. We wanted to highlight key elements like courses, and make them easy to spot and recognize information like difficulty level or category at a glance.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1eb585185257849.65b14dc91a0c4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e64d5f185257849.65b14dc9192cf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b4c64c185257849.65b14fbbd642e.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/ae4ae8185257849.65b14dccc6e64.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e0207185257849.65b14dcda14d6.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d39c57185257849.65b14dcd9b5f8.jpg)
![brand identity visual symbol sport Bike uiux branding typography graphic design training](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dee195185257849.65b14dcd9cc67.jpg)
Client / Bikenomist S.r.l.
Agency / The Wave Studio
Team / Simone Guccio, Alessandra Mastroeni, Mattia Zingale
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