"This brand is more than just clothing; it represents an unspoken dialogue through fashion. CHARO cherishes the blend of self-assurance and elegance, offering attire that seamlessly marries sophistication with comfort. Drawing its inspiration from the understated aesthetics of the 90's and a dash of Parisian charm, the brand captures the very essence of timeless femininity.
Their designs not only accentuate the beauty of the female silhouette but do so with an air of laid-back refinement. As they evolve, CHARO's commitment to both top-tier quality and environmental stewardship remains unwavering."
Brand Identity for CHARO.
The whole concept focuses on presenting the name, which in various situations can have different impacts. The logo is divided into 3 segments. The extended name suggesting a mirror reflection, the full name CHARO, and the emblem.
Art direction, graphic design: HUGMUN
Contributors: Marek Degórski, Witek Pietrucha.
