Marlowe Hotel is a luxury hotel situated in a refurbished Art Deco building located in Sydney requiring a new identity.
The target audience is wealthy business executives, celebrities and diplomatic travellers to Sydney who appreciate art and style.
I approached this brief by associating shapes found in the 20’s era and turned them into a monogram logo, also using colours that are warm and friendly from the era which are ornate and luxurious.
The target audience is wealthy business executives, celebrities and diplomatic travellers to Sydney who appreciate art and style.
I approached this brief by associating shapes found in the 20’s era and turned them into a monogram logo, also using colours that are warm and friendly from the era which are ornate and luxurious.