Hippie in Spring/Summer
A psychedelic window display that brings the brand back through time where the sandals were famous for completing the unique styles of hippies. Creating a common scene of hippies who often chill at open spaces, this window uses the colours from the lives of the flower children.
Site
The chosen store is the one at VivoCity as the store layout is different and interesting, due to it being a corner store, so it will be fun to work on this space.
Current Display
The main concern is that the display has no concept other than the brand's minimalist design approach. One thing to consider is that it is of a very low height because it is an open back display.
Product Range - BIRKENSTOCK EVA
"Make Love, Not War"
For many, the Birkenstocks are commonly associated with the Hippie counterculture movement of the 1960’s. The hippie subculture challenged traditional gender norms and rejected consumer culture. The movement embraced the comfort, health and functionality that the Birkenstock sandal provided.
Moodboard
Focus: Psychedelic influence
Phygital Tool
Phygital tool of choice would be an official app of the brand. By using the app, customers can virtually try on the footwear of their choice without going to the store itself. The app will also have information of all the footwear. A QR Code to the app will also be on the screen outside the store.
Design Visual
The design is showing five layers of the "ground" which shows that the footwear have at most five layers of materials in its soft footbed. The VW van adds to the aesthetic of the psychedelic idea other than showing a hippie's life.
Orthographic Drawing (1:25 Scale)
Display Materials (1:25 Scale)
VW Van Model Dimensions (1:5 Scale)
Store Layout & Dimensions (1:25 Scale)
Props For Contractor
This is the material guide for the contractor(s) when doing the actual window.
Final 3D Window Model Superimpose
