Brief
Create an integrated ad campaign for the brand Typhoo tea.
Brand - Typhoo Tea
Proposition - The most satisfying brew is Typhoo.
Background - Typhoo Tea was established in the year 1903 by John Sumner. The brand's tagline carries its birth year - "Great British Tea since 1903". Typhoo is the Chinese word for doctor; indicating that Typhoo Tea was distinctive and effective in a positive way. Typhoo Tea collaborated with famous chef Nigella Lawson to endorse the brand.
Audience - Female (As they do the main food shop for a household of existing tea drinkers)
Role - Advertising Campaign - Integrated Media
Year - 2023
Client - Personal [Masters Degree Design Module - Integrated Communications]
Brief by - School of Thoughts, UK
Idea
The Art of Tea
Moodboard for the Ad Campaign
Typhoo's Newsletter Ideation
Typhoo's TV Ad Ideation Moodboard
Typhoo Social Media Ad Idea
Typhoo Social Media Activation Event Idea
This is a personal copywriting work and has no direct association with the mentioned brand.
