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Project
Ecuadorian sunrises
Description
Our concept was born as a tribute to the beautiful sunrises of Ecuador and to all the thousands of Ecuadorians who welcome a new day with a cup of coffee. For Ecuadorians, the morning "cafecito" is more than just a burst of energy, it is a ritual to welcome a new day with the best attitude and energy.We made a series of prints to show what these sunrises look like in the morning in the country's 24 places of our 24 provinces.
Deliverables:
Creative Campaign
Concept
Art Direction
Print
Concept
Art Direction
Team
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde / Alex Ruales
Motion Graphics: Martina Torres / Sebastian Ruíz
Copywriter: Andrés Ramirez / Gonzalo Arrieta
Art Direction: André Palacios / Paulo Guzmán / Diego Rivera / Hector Romero
Design: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde / Alex Ruales
Motion Graphics: Martina Torres / Sebastian Ruíz
Copywriter: Andrés Ramirez / Gonzalo Arrieta
Art Direction: André Palacios / Paulo Guzmán / Diego Rivera / Hector Romero
Design: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa
Commissioned by
Punto 99
![Advertising print ads Clio Awards adsoftheworld Coffee Sunrise Juan Valdez Cannes bestadsontv](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c9a9c182954821.653729026267e.png)
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