This is the concept and process that I did for the brand M.GEE capsule collection. M.GEE is a men's workwear brand found in Bandung, 1990. Currently I am working as a fashion designer in M.GEE. So, please enjoy this presentation of my project progress!

The story and concept above are the result of a long brainstorming, mind mapping, market  behavior research, and menswear trend research. Here are some of my brainstorm and mind mapping process that I put in a board.

The trend observation and research mainly took place in Hongkong, as it is the place which mostly fashion business happened in Asia. Here are some of the places me and my team visited for the market & fashion trend research and observation we did.

Here is my conclusion of the design trend based on my personal observation in Hongkong.

And here are some of my designs based on the overall concept and trend research I did for M.Gee's 2023 capsule collection.

For now, this collection is still in the process of product sampling. I'll update soon for the future progress. Hope you all like and appreciate this! :)