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PT
A Qahal é a essência da simplicidade no dia a dia. Valoriza o que é realmente necessário, desde peças básicas de vestuário até acessórios descomplicados. Num mundo agitado e repleto de excessos, a marca nos lembra que a simplicidade tem um significado profundo. No guarda-roupa da Qahal, as peças básicas vão além de simples roupas, representando a praticidade e funcionalidade no dia a dia.
A marca nasce do desejo de um jovem empreender e propagar seu lifestyle básico e minimalista. O João nos procurou com o objetivo de desenvolver a identidade da Qahal, uma marca de moda casual voltada para o público jovem. Ele deixou bem claro que a identidade visual deveria refletir os seguintes atributos: básica, simples, moderna e jovial.
Toda a identidade foi desenvolvida com base nesses atributos bem definidos. Desde o logotipo tipográfico simples e moderno, nas cores básicas, mas também com uma cor de contraste vibrante, jovial e moderna. O asterisco, que desempenha um papel significativo na identidade da marca, sugere a existência de algo mais, algo que transcende o óbvio.
EN
Qahal embodies the essence of simplicity in everyday life. It values what is truly essential, from basic clothing pieces to uncomplicated accessories. In a fast-paced and excess-filled world, the brand reminds us that simplicity holds deep significance. In Qahal's wardrobe, basic pieces go beyond mere clothing; they represent practicality and functionality in daily life.
The brand emerged from a young entrepreneur's desire to share his basic and minimalist lifestyle. João approached us with the goal of developing Qahal's identity, a casual fashion brand targeting a young audience. He made it clear that the visual identity should reflect the following attributes: basic, simple, modern, and youthful.
The entire identity was crafted based on these well-defined attributes. From the straightforward and modern typographic logo in basic colors, but also with a vibrant, youthful, and modern contrasting color. The asterisk, which plays a significant role in the brand's identity, suggests the existence of something more, something that transcends the obvious.
Cliente: João Pedro Valente | Serviço: Identidade Visual | Ano: 2023
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