Libreria Sottosopra
Sottosopra (”Upside Down” in Italian) is an independent bookstore for kids in Milan.
Small-sized but with big ambitions, it is characterized by a welcoming approach, a refined book selection, and a busy calendar of events.
The brand new identity reflects their essence: playful, bold, friendly, and imaginative.
The brand new identity reflects their essence: playful, bold, friendly, and imaginative.
![Bookstore kids identity Character books brand identity children milan vector branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ed2986181929167.6524bf0b1c4e9.png)
![Bookstore kids identity Character books brand identity children milan vector branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b55ff181929167.6524bf0b18ebf.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1dc327181929167.6524bf084c16a.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/50ac3b181929167.6524bf084b47a.jpeg)
![Bookstore kids identity Character books brand identity children milan vector branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97a786181929167.6524bf0b1dfa4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/5c1ad0181929167.6524bf094d8f2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fe526f181929167.6524bf094e5d7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b1cf1181929167.6524bf09c39d2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/9aa844181929167.6524bf09c29ed.png)
We also came up with a claim for the shop: “The small bookstore of great stories”.
Along with the two upside-down faces (inspired by the bookstore’s name), it creates the foundation to build a variety of whimsical characters and stories inspired by children’s literature and imagery.
![Bookstore kids identity Character books brand identity children milan vector branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57c10a181929167.6524bf0b1d2d4.png)
![Bookstore kids identity Character books brand identity children milan vector branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1a1c07181929167.6524bf0b19e67.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/30d595181929167.654056a699da2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1bb052181929167.6524bf0a2e7c2.png)
![Bookstore kids identity Character books brand identity children milan vector branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5b92fb181929167.6524bf0b1ab3c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd03dc181929167.6524bf0a8b11d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/54bb0e181929167.6524bf0a8a44a.jpg)
![Bookstore kids identity Character books brand identity children milan vector branding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/30c435181929167.6524bf0b1b82c.gif)