re-brand . re-design
Superfried has been working with OMD for a number of years and we were delighted when they asked us to completely re-design and re-brand their trade magazine onmedia.
Previously the publication was in the form of a newsletter, but since OMD has such a significant presence within the industry Superfried suggested that a full magazine format would be more apt. The proposal was well received and the identity and magazine work commenced.
Four editions of onmedia have now been published. Each issue has a theme with the topics so far including women in media, mobile media, social media and the measurement of social media.
Previously the publication was in the form of a newsletter, but since OMD has such a significant presence within the industry Superfried suggested that a full magazine format would be more apt. The proposal was well received and the identity and magazine work commenced.
Four editions of onmedia have now been published. Each issue has a theme with the topics so far including women in media, mobile media, social media and the measurement of social media.
OMD were delighted with the result, but more importantly the feedback from their peers in the industry has been extremely positive.
