TravelClick Event Booths

Everything has an opportunity cost, events doubly so. Showing up here means we can't show up there. My argument is that we should choose where to show up and give up on everything else - literally throw in with the events we've chosen and seriously commit to showing the hell up. We shouldn't show up halfway anywhere. What would it look like if we embraced the truths about our opportunity cost and treated each event like it is - a serious loss if it isn't wholeheartedly embraced.

For good or ill, TravelClick showed up everywhere, so we had to make a bunch of booths with various configurations, sizes, setups, etc. Here is, probably, 10% of the booth work we did.