Sofia Saal's profile

100 design projects | Central Saint Martins

Explore a selection of my projects created during the '100 Design Projects' course led by Rod Judkins at Central Saint Martins. This dynamic course challenged us to generate a multitude of ideas in just 5 minutes, utilizing the resources at our disposal. It proved to be an incredible catalyst for boosting creativity and nurturing fresh, innovative concepts
Playing with color palettes, patterns, typographies and personal brand. 
In a creative exercise where time was of the essence, I embraced the challenge of crafting a magazine cover for a topic close to my heart. With just five minutes at my disposal, I chose to pay homage to the fascinating world of the creative process. The outcome was so inspiring that I extended it to create unique and expressive t-shirt designs, capturing the essence of my creative journey at CSM. 
While exploring the vibrant streets of London, I was captivated by the city's exquisite textures and the mesmerizing interior designs of its stores. It was a sensory overload, and I couldn't resist the urge to touch and feel everything around me. When tasked with creating a postcard that encapsulated my London experience in just five minutes, I knew I had to convey this tactile fascination. The result was a snapshot of the diverse textures that had left an indelible mark on me. This rapid exercise ignited a spark of inspiration, prompting me to further develop these quick sketches into intriguing concepts.
I was also captived by the diverse and expressive street style that people showcased through their clothing. This fascination led me to capture the essence of self-expression through street-style photography during my time in the city. When tasked with creating a manual book, I decided to meld these street-style snapshots with intricate collages that delved deeper into each unique fashion statement. The result is a visually captivating journey that celebrates the art of personal expression through clothing.
100 design projects | Central Saint Martins
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100 design projects | Central Saint Martins

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