This is a digital signage spot that played within a golf shoe kiosk in Adidas and Golftown retail stores. It is triggered by Adidas golf shoes on the display which are equipped with light sensors. When a shoe is lifted, the corresponding spot immediately plays on the screen that calls out the features from an animated shoe. The shoe animations were created from 360º images in 3 different angles which were photographed on a green screen in-house. They were then stitched together to create a seamless, "CG-like" animation.