Kristin Bumgarner's profile

BONTERRA: Campaign and Brand Refresh

Kristin Bumgarner
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Project: Bonterra Wine Brand Refresh and Campaign

My Role: Creative Concept Development, Photo Art Direction, Copy Direction, Graphic Design, Print Production, Digital Creative, and Design QA
Our rebranding of this organic wine leader resulted in sales growth of 30% after one year.

When leading organic wine Bonterra reached a plateau, they needed solid strategy and breakthrough execution to revitalize and refocus their brand.

Bonterra is located in beautiful Humboldt County, where the terrain is ideal for grape growing. Bonterra follows the tradition of biodynamic farming and sustainable growing practices, uniquely utilizing nature’s genius at every step in the process. To ensure Bonterra wine would stand out in the saturated wine category, our strategy included a mix of arresting imagery blended with a story to showcase both the careful process of growing organic grapes and the ultimate result, which is great tasting wine. Unexpected visuals and emotionally focused content told the story of how Bonterra’s sustainable growing practices elevate the quality and flavor of their wine.
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries

PURE CHARACTER

MEET OUR GROUNDSKEEPER.  At Bonterra, we grow wine organically and sustainably, treating the land with deep respect. Instead of spraying our vineyards with chemicals, we let chickens scratch and peck amid the vines, gobbling up insect pests and aerating the soil naturally as they go. They enjoy a banquet of bugs, and you get pure, flavorful wine made from our organically grown grapes. We think that’s something to crow about.
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries
NYT online digital banners
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries
brand revitalization Advertising Campaign brand strategy Creative strategy integrated marketing wine copy art direction Napa wineries
BONTERRA: Campaign and Brand Refresh
Published:
Kristin Bumgarner's profile

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Kristin Bumgarner's profile
San Francisco, CA, USA

BONTERRA: Campaign and Brand Refresh

Our rebranding of this organic wine leader resulted in sales growth of 30% after one year. When leading organic wine Bonterra reached a plateau, Read More

Published:

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