We embarked on a compelling journey to craft a fresh visual identity for Never an Insure-tech startup company catering to the unique needs of online sellers.

Our primary objective was to forge a brand that resonated deeply with sellers, underscoring our profound understanding of their daily challenges. Our aim was to assure them that we share in their struggles, empathizing with the rigors of navigating the eCommerce landscape.

In the realm of eCommerce, turbulence is often the norm. Parcels suffer damage in transit, customer refund requests abound, and competition is relentless. Rather than presenting an idealized utopia, we endeavored to imbue the Never brand with an authentic representation of this reality.

To bring this vision to life, we meticulously crafted a visual identity that strikes a delicate balance between realism and empathy. Our design encapsulated the determination and tenacity that define online sellers, while also conveying unwavering support and comprehension

To catalyze the brand's launch, we conceptualized a compelling brand video centered around the concept PAY AS YOU SELL. Our approach prioritized highlighting the essential brand elements encompassing the language of eCommerce and the pivotal visuals. The concept was elegantly straightforward, amplified by a harmonious musical accompaniment designed to bolster message retention.

Creative Direction: Yuval Leizerman

Brand Design and  Art Development: Gustavo Castellanos &  Yuval Leizerman

Graphic Design:  Dómenica Cadena & Gustavo Castellanos 

3D Design: Peter Shamalov

Client: Never
Year: 2023