Climate Action Now
In the 'Climate Action Now' campaign, created as part of a university promotional course, the objective was to inform the public about the adverse effects of climate change and inspire proactive measures. This project specifically addressed the impact of global warming on human health, emphasizing the escalating health issues and fatalities in African countries due to rising temperatures.
The campaign utilized thermographic imagery depicting individuals in hyperthermal conditions, symbolizing the direct correlation between temperature increases and human health challenges. 'Climate Action Now' serves as a poignant reminder of the imperative need for climate action and the critical health consequences associated with inaction. This campaign aims to galvanize viewers into informed advocacy and proactive involvement in combatting climate change.
