SIMONE ROCHA STORE CONCEPT

•

Design&Visualization: Sophia Khyma

Simone Rocha is an elegant shop for the eponymous brand of clothing and accessories. The concept of this luxury retail store was made as a redesign of the real one. It's based on natural materials and natural shades. The colors of the brand, which have become the main color range of the interior, help to successfully emphasize the product, while not taking attention away from itself. The project is dominated by use of microcement as the main material which creates a modern kind of space, while ensuring its strength and durability.

PLANNING

The store space has an elongated shape and composed of three main areas: the retail area, fitting room area and a storage. Big fitting rooms are designed to create a feeling of comfort and intimacy.

The interior was completed with high-quality equipment and decor. Exquisite shapes, pearl-shaped lamps, stylized flower-shaped poufs - all of this is fully in line with the brand's concept and emphasizes its uniqueness and high. An important accent is a mannequin in glass in the middle of the sales area, which resembles a jewel in a jewelry store and attracts the customers.