ARTVODA
Bottled water art project.
Every few months ArtVoda release a new series of bottled water, dedicated to a new direction in art or creativity of modern artists. Products with three different paintings are produced simultaneously.
The project began with the development of a Wordmark. The difficulty was the impossibility of patenting such words as Art and Water. I decided to integrate letters inside the artistic shapes that turned to the waterfall of creativity. In this case the mark could be considered like a graphic shape.
We registered the trademark successfully! And here you can see the whole process of a logo research and further development of the brand identity:
Since the labels has a simple structure with a dedicated space for the a new painting or digital art creation, I had an opportunity to design social media advertising and creating company image.
Here are some solutions for the social visual identity:
I have also created a website design that represents all water editions with personal artists pages.
I have payed attention on a good artists introducing with their own gallery and a possibility to switch to his own website.