To use digital marketing effectively for increasing sales, Emily Dunlay business can adopt several strategies. Firstly, conduct thorough market research to understand the target audience's preferences and behavior. Optimize the website for better user experience, ensuring it is mobile-friendly and easy to navigate. Implement search engine optimization (SEO) techniques to improve organic search rankings and drive relevant traffic. Create valuable and engaging content that showcases the products or services' benefits and addresses customer pain points. Utilize social media platforms to connect with the audience, build brand awareness, and promote offerings through targeted advertising. Implement email marketing campaigns to nurture leads and encourage repeat sales. Leverage data analytics to measure the performance of digital marketing efforts and make data-driven decisions to optimize strategies. By adopting a holistic approach to digital marketing, Emily Dunlay business can effectively increase sales, attract loyal customers, and drive business growth.