Brand Values from Workshops:
Bold, Happy & Thoughtful
Bold, Happy & Thoughtful
Route 1 Goal:
Appeal to the emotional connection pet owners share with their pets.
Brand Concept:
Pet parent and pet are an extension of each other, and it is this relationship and the moments they share that create joy.
Creative Themes/Inspiration:
Inspirations: Equations, Mathematics, Japanese katakana.
Themes: Love, empathy, positivity, and happy auras. Sharing experiences, multiplying joy, adding and combining experiences together.
Themes: Love, empathy, positivity, and happy auras. Sharing experiences, multiplying joy, adding and combining experiences together.
