How does a brand rebuild its relationship with the city it calls home? A city that’s developed an entrenched sense of cynicism. For us, the answer wasn’t charity. It was humility. To really connect with the people of Baltimore, Under Armour had to first ask for their help.
We worked with Under Armour to develop local initiatives and partnership with citizens and stakeholders throughout the city. Creating a site that showcased these projects and brought the community together to enact change.
