Commac Creations was responsible to Design, Print and Installed wall murals across South Africa

NutriDay Danone launched a new campaign, called “Think Outside the Fridge”, in 2022. The campaign aimed to encourage people to think about how they could enjoy their favorite NutriDay Danone products in new and creative ways.

The campaign featured a series of videos and social media posts that showed people enjoying NutriDay Danone products in unexpected ways. For example, one video showed a woman using NutriDay Danone yogurt as a facial mask. Another video showed a man using NutriDay Danone milk as a smoothie ingredient.

The campaign was a success, and NutriDay Danone saw an increase in sales in the following months. The campaign also helped to generate positive buzz for the brand on social media.

Here are some of the reasons why the “Think Outside the Fridge” campaign was successful:

The campaign was creative and unexpected. It was not the typical advertising campaign that people are used to seeing.

The campaign was relevant to the brand. NutriDay Danone is a brand that is all about healthy eating, and the campaign reflected that.

The campaign was engaging. The videos and social media posts were fun and entertaining, which kept people interested.

The campaign was shareable. People were eager to share the videos and social media posts with their friends and family.

If you are looking for ways to improve your marketing campaigns, the “Think Outside the Fridge” campaign is a great example to follow. The campaign was creative, relevant, engaging, and shareable. If you can incorporate these elements into your own campaigns, you are more likely to be successful.