RULE is a fictional streetwear brand that was founded in 2023 by a group of friends who were passionate about fashion and urban culture.
The brand's tagline, "Rule the streets," reflects its rebellious spirit and its desire to challenge the status quo.
RULE's designs are inspired by a variety of sources, including skateboarding, hip hop, and Japanese street fashion. The brand's aesthetic is characterized by its bold graphics, its use of high-quality materials, and its attention to detail.
The edgy and energetic vibe carries over to the marketing materials featuring muted backgrounds and vibrant foreground colors to guide the eyes to a call to action or the intended message.
