![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab1f9d174475637.6584a67912c5e.jpg)
Sobre
A B.Treat é uma marca posicionada no setor de turismo médico de São Paulo, oferecendo experiências de saúde exclusivas e excepcionais. Em uma colaboração conjunta, embarcamos para redefinir sua imagem de marca e criar uma identidade mais contemporânea dentro do mercado. Por meio de um redesign abrangente, redefinimos seu posicionamento de marca, criamos uma tagline envolvente e traduzimos tudo isso em uma identidade visual e verbal renovada com uma voz persuasiva. O novo logotipo captura a essência do cuidado e da personalização, enquanto as cores escolhidas - azul claro, azul escuro e terracota - transmitem modernidade, elegância e um senso de conexão. Esse redesign capacitou a B.Treat a se destacar no setor e proporcionar aos clientes jornadas de saúde inesquecíveis.
About
B.Treat is a leading brand in the medical tourism industry, offering exclusive and exceptional healthcare experiences. In a collaborative effort, we embarked on a journey to transform their brand image and create a more contemporary identity within their market. Through a comprehensive redesign, we redefined their brand positioning, crafted a captivating tagline, and translated it all into a fresh visual identity and compelling tone of voice. The new logo captures the essence of individualized care, while the chosen colors – light blue, dark blue, and terracotta – exude modernity, elegance, and a sense of connection. This redesign has empowered B.Treat to stand out in the industry and provide clients with unforgettable healthcare journeys."
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ee46b9174475637.6584a7cfb21cd.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b5f358174475637.64a347955b197.jpg)
Para o conceito da marca trouxemos a ideia do abraço que além de ser caloroso, reconfortante também traz a sensação de exclusividade. A nova identidade visual deveria se minimalista, moderna e elegante.
For the brand concept, we brought the idea of embrace, which besides being warm and comforting, also brings a sense of exclusivity. The new visual identity should be minimalist, modern, and elegant.
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7e9e50174475637.64a34795587d9.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa4257174475637.64a34795565ad.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b03a5d174475637.64a347955767c.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/10c668174475637.64a347956268b.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fad9ef174475637.64a34795615f1.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e31817174475637.64a347955c2f4.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/78328b174475637.64a347955e50d.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16caf8174475637.64a347955d332.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6c91fe174475637.64a347955f4ca.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2eeb25174475637.64a34795606a4.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ee58fb174475637.64a3479564611.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/be08a5174475637.64a3479559b42.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1fc927174475637.64a347956542e.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b57872174475637.64a3479563625.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/798657174475637.64a347956791a.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d96114174475637.64a3479566625.jpg)
![identity Brand Design brand Logotype logos visual identity graphic design Graphic Designer Health marca](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41fd5b174475637.6584a7cfb1312.jpg)
CLIENT: B.Treat | SERVICE: Visual Identity | YEAR: 2023 | CREATIVE DIRECTION: Eduardo Nolasco |
Project Scope: Pesquisa, Estratégia, Identidade Verbal, Identidade Visual, Expressão Visual, Direção de Arte, Manual de Marca, Papelaria Institucional, Simulação
e Aplicação.
Project Scope: Research, Strategy, Verbal Identity, Visual Identity, Visual Expression, Art Direction, Brand Manual, Institutional Stationery, Simulation, and Application.
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Ohdudi©2022 • All Rights Reserved
Contact me → oeduardonolasco@gmail.com
Follow me → @oh__dudi
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