After 11 years the gates of hell are, once again, wide open.
Diablo returns with a new, infernal, 4th chapter.
That’s why, for the Italian launch, we’ve brought back to life the “Father of Hell” himself: Dante Alighieri.
Diablo returns with a new, infernal, 4th chapter.
That’s why, for the Italian launch, we’ve brought back to life the “Father of Hell” himself: Dante Alighieri.
La Diabolica Commedia is a book written following Dante’s masterpiece La Divina Commedia but about Diablo's hell.
We involved an unconventional Dante’s expert: the rapper Murutubu that wrote the 3 Canti of the
book in “Terzine Dantesche”.
The illustrations are made following Gustave Doré style by a great Italian tattoo artist, Marco Matarese.
To amplify the Diabolica Commedia in full Diablo style,
we needed three adventurers to summon the book in its entirety.
During the month, each gamer would read its chapter Live on Twitch, and finally,
a day before launch, the three combined and revealed
the full Diabolica Commedia.
Credits
Chief Creative Officer & Partner - Livio Basoli, Lorenzo Picchiotti
Creative Director - Davide Labò, Luca Riva
Art Director - Mariano Barresi
Copywriter - Alessandro Magnani
Junior Art Director - Marzia Cimino
Junior Copywriter - Camilla Viganò
Designer - Federico Paffetti
Head of Content - Ludovica D’Aquino
Digital PR Manager - Vittoria Caron
Social Media Manager - Sumeya Bendebka
Client Director - Elena Panza
Account Director - Piera Colasante
Account Manager - Eleonora Acconci
Strategy Director - Marco Mammino
Senior Strategic Planner - Michelangelo Ferracane
Integrated Production Director - Matteo Pecorari
Producer - Irene Taverna
Event Manager - Clara De Paul Liviano
Special Products Manager - Martina Augelli
Post Production Director - Sebastiano Morando
Post Producer - Miriam Ottina
Junior Post Producer - Silvia Brigoli
Motion Designer - Gabriele Frigimelica
Motion Designer - Dario Lipani
Photographer - Giuseppina Depreziato
Author - Alessio Mariani (Murubutu)
Illustrator - Marco C. Matarese
