Victoria loves different styles of shooting, we came to the conclusion that this is her specialty, so my task during development was to create a corporate identity that would be strict and minimalistic, monochrome, but with bright accents, elegant, and at the same time with character. The metaphor "new angle" is considered in this identity in a broader sense. It's about flexibility in Victoria's approach, about looking at yourself from a new perspective, getting inspiration from a new self, and bringing your ideas to life. Simple forms move along the layouts, in which photos and typography are inscribed; from layout to layout, a new composition, a new “angle” can be formed each time.
The following layouts were developed: gift certificate, business cards, price list on Instagram, posters.
DESIGNER: Diana Semenova
CLIENT: Vika Kovyneva
