Branding, Identity and packaging for a new business based in Ibiza. When Verity Smith set up her new business she asked me to create an identity for Ibiza Superfoods that would reflect the sunny, laid back identity of the island as well as having a very fresh, healthy and 'contemporary hippy' feel. Marketing material designed has included business cards, postcards, point of sale leaflets, web banners and buttons, and stickers for packaging. I used a House Industries typeface for the main branding, combined with hand drawn type within the various logo forms. I defined a colour palette and created a series of icons and badges that could be used across the various branding materials.