I started working with RP Latam because
I won a contest in a digital storytelling class
when I did my specialization in
Digital Brand Strategy and Communication.
From there I collaborated on all kinds of projects for brands that were associated with RP Latam, #TrabajoSíHay and the third pillar that we would later develop: Kampus.
This included from the broadcasting of campaigns in our own media to the co-creation of content with brands such as:
Adobe, Alpina, Platzi and Protección.
Like when we developed #NoRenuncio alongside Alpina's Finesse team.
Where we developed content for social media as well as for the #NoRenuncio landing page and articles in #TrabajoSíHay.
Using each channel strategically
Allowing each post to have its own unique tone based on our diverse target audience
Increasing the variety of our content according to the format and the sentiment we wanted to achieve.
We even had a masterclass with activist
Natalia Ponce de Leon to empower
more women with her life story.
#TrabajoSiHay is Latin America's largest creative industry job site, which is why in the midst of the pandemic, we created Los Pequeños Negocios.
A program that allowed people of all backgrounds
to build specialized work cells to help
more than 400 small businesses.
An idea that evolved thanks to our partnership with Protección
To provide our audience with useful tools to grow
their business together with us.
At a Pequeños Negocios volunteer meeting, out of the 10 people we had called to plan the work cell, only the man who would be my next boss and I showed up for the meeting we had scheduled.
So after brainstorming for a while, we talked about the possibility of joining Ogilvy on the Coca-Cola account.
I enjoyed my time there so much that I have the feeling that it all flew by, but I treasure each opportunity I had to collaborate
with brands that I always dreamed of working with.
I primarily collaborated on the Coca-Cola account: Coca-Cola, Sprite, Fanta, Powerade, Minute Maid, Manantial, Del Valle, Dasani and Schweppes; but as part of Ogilvy I had
the opportunity to create projects for Toyota, Nescafé, Dove and the International Olympic Committee.
One of my favorite examples is Fresh Streamings by Sprite in which we wanted to remind gamers that:
We took the most epic moments and turned them into ads.
We even created an interactive email
for the Living Olympic Awards, where the content of the letter changed according to the Olympic value:
Friendship, Excellence, Inclusion, Integrity and Respect.
Then I went on to work with the Toyota team, where we achieved great goals such as updating the web in Colombia using UX writing.
I proposed and led the development of Toyota Colombia's first content related to PRIDE.
And I even had the opportunity to work on localizing content for Toyota Gazoo Racing.
