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Selleys: Partners Programme

Industry:
Home cleaning & DIY solutions

Discipline:
Digital Strategy
Social Media Graphics
Email Marketing Design
Marketing Collateral Design

The Client:
Selleys is a market leading brand with 75 years of world class quality and product innovation. Selleys growth in world markets is already evident with major trade extending in to New Zealand and Asia. In fact, Selleys has been exporting to countries such as Singapore, Malaysia, Thailand, Hong Kong, Korea, Taiwan, Indonesia, Vietnam, China, the Philippines, South Africa and Saudi Arabia for many years.

Our Role: 
We explored the creation of the Selleys Partners Programme, an channel partners incentive and rewards initiative that works to bring retail and distribution partners into the Selleys ecosystem.

A hybrid strategy of using both offline (in-store collateral) and online (email cum LinkedIn) is proposed to engage potential partners.
Selleys: Partners Programme
Published:

Selleys: Partners Programme

Working together with the Selleys Singapore's marketing team, we explored the creation of the Selleys Partners Programme, an channel partners inc Read More

Published: