Kind couture
Ban Thor Phan (BTP) is a self-sufficient, sustainable, non-profit orphanage solely funded by its clothing line.
All BTP's proceeds go to support its 55 orphaned, abandoned, and abused children. BTP has also developed an amazing formula for enriching the lives of the surrounding refugee communities in Thailand. These efforts save such people from the burdens of working in sweatshops.
Ban Thor Phan operates from Thailand, Japan the US.
The elephant was selected as a central element in the BTP brand identity, because of its reference to the brand's Asian roots, and because of the idea of protection and peacefulness it represents.
The diagonal red lines within the BTP logo convey the emergency which BTP rescues people from. Functionally as well at branding level, BTP's bold red hatch signature helps the brand to stand out in the retail landscape.
Courageously refraining from the color and shapes commonly associated with sustainability (baggy cuts in jungle or desert hues), BTP by adopting the red hatch emphasizes its conviction that sustainable fashion can also be bold and stylish.
