Mexico is a country known for it’s unique take on candy. Those who visit the country are astonished to find out that besides traditional spicy candies, there is also a variety of alcohol infused treats. Dulceria, Spanish for candy shop, brings to Tijuana’s nightlife a new concept on the traditional fiesta. Targeted to new legal drinkers (ages 18-20) who are looking for a late night treat mixed with a lot of fun, the bar offers local flavored sweets and candy theme cocktails. There is also a confectionery section, where customers can pick up a box to fill up with candy assortments. Dulceria takes inspiration from nightlife attires and Mexican celebratory materials by applying them to packaging. With a simple philosophy of shining in the dark, glitter and other luminescent materials were utilize to decorate 3”x 3”, 4”x 4” and 3”x 6” boxes. All boxes are sealed with a label that reflects sophistication and simplicity as well as functionality. The selected vivid colors are reminiscent of Mexican culture, folklore and modern nightlife.
