![ad campaign ad design product illustration](https://mir-s3-cdn-cf.behance.net/project_modules/1400/89912f172020549.64782992d83ce.png)
Using a photo-realistic product rendering of a bottle of Essie’s nail polish created in Illustrator, I created an ad campaign to highlight just how many shades Essie has available. I noticed on their website that the breakdown their colors into the following categories: whites, nudes, pinks, corals, reds, purples, blues, greens, yellows, grays, and metallics & glitters. With these categories as a jumping off point I selected an adjective to describe each color category: Opulent Oranges, Bold Blues, Radiant Reds, Captivating Corals, Gorgeous Greens, etc. Once the adjective was selected I used expressive typography that matched that adjective and color’s personality for the ad. For “Bold Blues” used an extra bold sans-serif typeface, for “Opulent Oranges” used a script with extra ligatures. Each ad then features a showcase of the product illustration recolored to match some of the most popular shades in that category.
![ad campaign ad design product illustration](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6ceba5172020549.64782992db559.png)
![ad campaign ad design product illustration](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3da9e8172020549.64782992da728.png)
![ad campaign ad design product illustration](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a8064d172020549.64782992d9486.png)