For my ITE internship, I was part of a group tasked with designing, setting up and dismantling select Simmons Bedding Company outlets' windows and in-store displays for Christmas 2019 and Chinese New Year 2020. 

For Christmas 2019, I was fortunate to have had the opportunity to design the window and in store display for Simmons and not just install them.

The concept of this design was called 'I'm dreaming of a white Christmas'. The idea behind is to connect Christmas with Simmons' main product, mattresses and bedding accessories. The tagline, a quote from a famous song, would connect 'dreaming' to 'sleeping' to 'beds' and then Simmons. In addition, the main image used in the design is a wreath, meant to symbolize 'home' and suggest to the consumers that Simmons' products make you feel at home. 

Above are photos of the prop making and installation process.

Above are the installed window display designs for Christmas 2019. 

For Simmons Chinese New Year 2020, I participated in the store design installation. Above are photos of the installation process and prop making for instore decorations. 

above is the completed store window design installation.