Mathias Pascottini is a moderator and communication trainer. For his brand appearance, a logo, corresponding typography, and a color scheme were developed to suit his character: young, uncomplicated, casual, and simply likable. Mathias is a calm person, and that's exactly why he can captivate entire football stadiums or host a TV show like no other.
Communication/moderation always requires a sender (Mathias) and a receiver (audience, etc.). We integrated that concept of communication in a playful way within the wordmark by shifting the dot of the first "i" down to the baseline. The two dots work as graphical elements throughout the identity and are supported by a minimalist typographic language. The logo is emphasized, accompanied by a muted color palette, and complemented by striking portrait photography by the renowned Marija Kanizaj.
Art Direction, Graphic Design and Case Photography
Lukas Diemling
Portrait Photography
Marija Kanizaj
