So OCD with Rex
Iqra Khan
This is an advertising campaign for a mental health organization to showcase the importance of not using mental health disorders as adjectives. The advertisement campaign includes an Instagram carousel, hoodies, and sticker design.
The campaign's mascot is Rex, who suffers from Obsessive Compulsive Disorder and follows along a night with his intrusive thoughts.
Instagram Carousel - Mock Up
Instagram Carousel - Flat Images
Feel free to click on the images above to get a closer look!
Sticker Design - "Support the Rex in your life!"
Hoodie Design - "My disorder is not your adjective"
Hoodie Design - "My mind may be spiraling... but I'm still trying!"